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Showing posts with label filmmaking. Show all posts
Showing posts with label filmmaking. Show all posts

Me Make Monster Animated Commercial and Theme Song

The first Me Make Monster commercial has launched, complete with a retro 80's-style theme song! Click below to check it out!


Or check it out at:
www.memakemonster.com

The theme song, 34 seconds long, was composed in GarageBand, using all MIDI instruments except for the voice, which I tripled to thicken it up. The song's feel was modeled after the early- to mid-80's Saturday morning commercials of my youth - very aggressive, filled with attitude, Eddie Van Halen-inspired guitar noodlings and heavy beats.

I kept the lyrics as streamlined as I could, conveying the customized monster-making functionality of the site, and the ability to get those monsters printed on producsts, in as few words as possible.

I developed the commercial all in Flash, and kept it free of gradients so there wouldn't be any nastiness when the piece went from Flash to Quicktime to Flash Video, or whatever other compressed format it'll be converted to.

The piece has been integrated into the site itself, and should set the tone for the site as being edgy, cool and fun - especially for the 8 to 12 year old boys I'm targeting. I hope they enjoy the sixteenth note guitar triplets. I'm sure they will.

Slippage


When I started writing Attract Mode, I'd planned to keep that screenplay short - maybe 12 to 15 pages, with only 3 or 4 locations, lots of dialogue, and a few props, so I could shoot it myself. Ha! It grew to over 30 pages, and at some point I let the reins loose and wrote a couple sequences in a large arcade game repair/sales/rental/party venue - based on a real place somewhat near me. I thought I could approach them about shooting on their premises, maybe bartering in some free commercial work for them.

All that was pretty ambitious - really, too ambitious, since I haven't nearly done the quantity of shooting and editing that would give me the confidence to round up a full cast and even a small crew, and secure location shooting. I needed to go way, way smaller - and shorter. Some people say for your first "real" short film, anything longer than three minutes is too long. That sounded ridiculous to me, until I shot Robot Roundup, devoting about 30 hours to the project - and it featured a baby (my son) who doesn't have any lines, an overdubbed horse and robot - all fairly controllable elements.

And yet, though I was mostly happy with the final outcome from a technical point of view, there were compromises galore along the way. I definitely needed something much more modest, that I could conceivably shoot in one or two locations in my own house, with minimal characters and camera angles. Something that warm me up from a technical point of view, forcing me to work with a people who were performing, existing settings and getting the sound, lighting, and camera work right.

So, I wrote Slippage. I had just watched Primer (see the trailer below) for a second time, so time travel was on my mind. I kept the story very dialogue-heavy, inserting lots of science-specific terminology - some readers said too much, but I wanted an authentic feel, like Primer has. And there's a little twist at the end, or really a payoff - probably expected, or the story would be a little too dry.



Interestingly enough, I saw a documentary on the Higgs Boson - the MacGuffin of the story (if a five-page screenplay can have a MacGuffin), only after finishing the screenplay. It was really interesting and filled in a ton of information I didn't know about that subject, but I didn't change the script to reflect that newfound knowledge. I thought it was tech-heavy enough, and I didn't want to overload it with even more jargon.

And I still haven't shot it, sadly - having a baby does not add to one's available free time (not that anyone ever said it would). Hopefully that'll happen this fall, before it gets too cold - that's important, since almost all of the story would take place in my back yard.

Slippage

Robot Roundup


About a year ago, after months of intense research, I bought a Panasonic HVX-200a so that I could finally get into filmmaking and editing. I'd put off the purchase for a while, but eventually, after reading a plethora of positive reviews from satisfied customers, I bit the bullet and bought this sweet video camera... and a tripod... and a case, extra batteries, battery charger, mountable light, field mixer, cables, mic, boom, warranty, and of course, Final Cut Studio 2. Well, come on - I didn't want to just dip my toes in the water - I jumped in up to my neck. Maybe even my nose.

The HVX-200a doesn't really shoot on tape - technically, it can; it does have a tape slot - but no one buys this camera to use the tape function; it's really just a backup feature. The camera stores footage directly on P2 cards, which creates a very clean (if sometimes slow, and always expensive) workflow. My camera came with a single 16 GB P2 card, which at a medium level of quality (720p) stores about 40 minutes of footage. At the highest level (1080p) it stores only about 20 minutes. Want to guess how much a 16 GB P2 card costs? Around $1,200. Yeah. It's serious stuff, but the quality is nice, you see! I'm still saving up to buy a second one.

After a few months of shooting tests, I decided to do a little project to help me improve both my shooting and editing skills. And since we had a (then) three-month-old baby in the house with clear got star power, I made the decision to center the project on him.


Nico emotes.

Since my nieces Amy and Julie had sent Nico a cowboy outfit and matching horse puppet before he was born, I let that dictate the theme. Keeping with this "whatever's at hand" sensibility, I noted that I owned a lot of robots, including a Robosapien (which is remote controlled), so I devised a simple plot involving Nico the Kid and his old pal Cholera the Horse (no idea how the name came to me, except it sounded good with a country-style accent) fighting five robots. For a first "real" film project, that loose concept seemed just enough to work with.

I didn't write a script because that seemed pretty pointless. Nico is a baby, after all. Instead, I staged and lit the locations (a few rooms in our house) and started shooting master shots, over-the-shoulder shots and closeups. Sharon and I took turns operating Cholera, varying the pauses in his mouth movements. We didn't actually record any dialogue while shooting - I figured I'd just write that after we were done. That turned out to be the way to go, since it would have been tough to get a mic close to my mouth (hidden under a blanket or behind pillows), and Nico wouldn't have sat around for re-takes anyway. Half the time we weren't even holding Cholera while Nico shot his closeups - he was just watching Sharon or I dancing around and/or making silly faces. And all Nico's reverse shots (where you see only his hat and boot) were faked - we put the clothes on a teddy bear and I wiggled them a little off-camera. See? The eye can be fooled.

Other tricks were used - for example, the robots' dramatic turns to the camera were accomplished by standing them on a book, then spinning the book on the carpet. For Nico's ride on Cholera, I shot close and rotated around him as an axis, as Sharon slowly spun his body, maximizing the usability of the small room.

I used natural light enhanced by a few practical lights, but no actual professional lights - though I could have used them. The earlier shots worked out pretty well (thank you, sun), but the shots in Nico's room could have benefited from at least one soft box - though it would probably not have fit into the smallish room. Maybe the next project will require some set-building to create Nico's "Room Set".

After three weekends of shooting (including one weekend of reshoots - I didn't like the way the robots were lit initially), I had enough footage to fill out the story. I did a rough edit, and as I did so, the dialogue (still unrecorded) started taking shape. After the edit was fairly complete, I recorded the dialogue, rearranging, extending and shortening shots of Cholera to match the words as close as possible. It was a strange way to work, but it did allow for some creative compromises.


Nico's co-star in Robot Roundup, the disturbingly-named Cholera.

The longest sequence to put together was the robots' introductions. Aligning the text properly, giving each of the five shot elements consistent transition effects, working in the narration, getting the timing right (I had to loop a few shots to extend them - didn't shoot long enough) - that was a full afternoon, though it seems to work well in its final form.

I added opening graphics, composed music, added sound effects and created a few more editing effects in Final Cut. I did some practice exports, trying out different audio and video settings to maximize quality while reducing file size. All in all, the project took about 30 hours - much longer than I'd anticipated, but I'd learned a lot about my camera and editing. "More knowledge for the arsenal," I always say (never said that, actually, but I may from now on.)

And then I looked into HD video hosting sites. I looked into Vimeo, but after a few tries (each taking half an hour), I kept having issues with the aspect ratio of my video. Then I found Exposure Room, which converted my .mov file to its own format, retaining the proper aspect ratio (no stretching, squashing, or black bars) the very first time. I'm a simple man, so this won me over.


One of the Robot Posse - the irrepressible Rodney.

Robot Roundup has had many online viewings (on Exposure Room and elsewhere) so far, and has won Nico fans of all ages - many of whom look forward to his next cowboy adventure. There may never be one - not as elaborate as Robot Roundup, anyway (sorry). Nico has seen the video a few times, but we're not sure if he even recognizes Nico the Kid as himself - and maybe that's for the better. I fantasize about hiding the movie from him for the next 13 or 14 years, then renting a local theater, inviting all of his teenage friends and screening the film. What a fun surprise that would be!

Check out Robot Roundup on Exposure Room.

A few other fun facts for the Robot Roundup completists out there (these may be more fun after you've seen the movie):

• in the original HD footage, you can see a reflection in Nico's eyes of Sharon (and not Cholera) in some shots (we'll correct this in the five year anniversary re-release)

• the Atari joystick in the early shots is not an actual joystick from the 2600, but is in fact an Atari Classics self-contained game device that you hook up directly to your TV - now that's progress!

• Nico makes a little giggle in one of his reaction shots - this wasn't live audio, but was actually recorded on my cell phone days after shooting had ended

• an original ending where everyone was to their differences peacefully, by talking, was scrapped when Nico became crabby toward the end of the shoot - instead, we just had them duke it out, Wild West-style

• the Robosapien playing Shazbot laid on the ground for about half an hour after being knocked down in his final shot - as Sharon and I were cleaning up the room, we discovered an Easter Egg - sitting there quietly, he suddenly lifted his arms dramatically and said a single word: "Rosebud"

The Requisite First Post









I can't bring myself to say "Welcome to my blog!" Nope. Can't do it. I'm sure many people feel this way, but this blog really should have been created five years ago. Maybe six. But unfortunately, time travel hasn't been invented yet (or maybe it has, but in the future...? conundrum!).

Oh well - no regrets. What can you expect from this generically-named blog? Posts on all my creative endeavors - design, illustration, animation, music, writing and filmmaking projects galore. Some random thoughts on life in general will likely be thrown in as well.

I'll promise not to overthink the structure and content if you'll promise not to care. Deal?